Kanye West is an award winning rapper, so why has his appearance in the news been negative recently? Ever since 2005, fans have watched his life take a downward spiral. During an NBC telethon, West ignored the teleprompter and claimed, “George Bush doesn’t care about black people,” immediately bringing West into the negative limelight, marking the disintegration of his reputation.
At the MTV Europe Music Awards, West got on stage and complained that his video should have won the award, though later blaming his actions on alcohol. West also made a scene at a show in 2007, in which he vowed he would never return to MTV because Britney Spears was chosen to open the show. He never apologized for these actions, and the media continued to portray him negatively. At the 2009 VMAs, Kanye took the stage as Taylor Swift was accepting her award, insisting that Beyoncé should have won the award over Swift. In an interview, Kanye stated, “I need to, after this, take some time off and just analyze how I’m going to make it through the rest of this life, how I’m going to improve.”
Although it took several incidents for West to realize his faults, he made the right decisions in rehabilitating his reputation. Through twitter.com, Kanye has been able to apologize for his actions and tweet about different songs he is currently creating. He continues to rebuild his reputation through his G.O.O.D. Friday releases and is making better choices when being confronted by media.
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